Creating Your Own Cartel: How Joint Venture Marketers Provide A Win-Win-Win-Win Situation

Joint Venture

The very best joint ventures provide a Win-Win-Win-Win situation – in other words, everyone can profit.

The customer profts because he/she is given access to a highly valued product or service that can benefit their bottom line with increase success and profits.

The product owner benefits because his/her resource is taken to a larger audience, which will result in higher profits.

The list owner also benefits by being able to provide a his/her list with a high-end product that can benefit the lives of his/her subscribers.

Finally, a deal-maker (somebody who brings together product and list owner) can also profit by getting a cut of the action with little effort.

So, How Do You Create A Successful Joint Venture Marketing Campaign?

You will find several articles addressing this subject at  The reason for the focus is that joint venture marketing remains the best possible means for the average Joe (or Jane) to make big money with little or no resources.

Markus Dhein writes: “Joint venture marketing involves being able to help another business while you use the power of that business to mature your own business. It is a simple partnership that can be upgraded to another level because of the advancements of the internet. There are many online marketers that became successful solely on the basis of partnering with other web businesses in their niche. What makes it so appealing is that joint venture marketing is not hard for anyone to do and it can be molded in numerous ways.”

One stragegy is to form a joint venture “cartel” of sorts with several business owners with complimentary but non-competitive business products.  For example, one marketer might have a product that is proven to help website owners created a successful optin list.  Another may have a service that is able to drive high quality traffic to a website through backlinks, Google rankings, and other SEO methodologies.  Still another may be a whiz and creating sales materials (letters, scripts, ads, etc), while another knows how to help people turn a sales script into a compelling video.

With such a comglomerate in place, the opportunities for profit are virtually endless.  This cartel can cross-promote one-anothers services and products.  Or they can create a product (or bundle each of their current product lines) in order to multiply massive profits.

A really creative marketer could start a cartel of his/her own by pulling various products together in a concerted marketing campaign.  This cartel would not require the imput of the individual product owners, as they have already provided the tools (banners, adds, etc.) and commissions to create success.  Thanks to the resources available on an affiliate service like Clickbank, for example, it might be possible to gather affiliate links from business that can work hand-in-hand.  The person forming the so-called “cartel” need simply find a few non-competituve products to market together on his or her list, blog, or ezine campaign.

If you have never joined clickbank, do that now.  It only takes a few minutes to set up a an account and their is no cast involved.  Then go to the marketplace to find a niche product. Your niche might be one of the standard top-sellers (like self-help, weight loss, sex and intmacy), or it might be something else you feel passionate about (like matters of faith and religion).  or you might simply choose to join the largest niche, which is money-making opportunities that help equip others to succeed in any niche.

When you settle on you niche, visit the “marketplace” section of Clickbank and begin looking for products with the following characteristics:

1)  The products should have a high gravity.  This judges their popularity.  It evaluates how many people are making sales each marketing period selling this product.  I suggest that your lowest gravity number be a 10.

2)  The products should have a minimum payout of 50% – but the larger the percentage, the better.

3)  The average profit per purchase should be no less that $20.00 for all sales, upsales, and downsales – but I try to look for products in the $40.00 range.

4)  Look also for a high EPC – which means earning per click.  If your product sells for $100 and you get one sale per 100 clicks, your EPC is $1.00.  Again, the higher the better.

5) Finally, try to find a product that provide residual-profits.  Many of the CB products provide higher end subscription services.  If the people you send to the links “subscribe” you get ongoing money for no extra work.

Now, you will want to plan your campaign.  If you have a list, well-read blog, or are able to publish articles for distribution is ezines, form your cartel of profits by finding non-competitve products.

As I noted earlier, products that might FIT together well include things like list-building, content creation, blog tools and resources, the creation of profit pulling websites, traffic generation, and perhaps something like mobile marketing (the next big thing on the horizon.  You might also want to gather affiliate links for services like autoreponders, market testing, and website hosting.

Then use your creativity to see how these tools fit together and create your marketing plan.

The only limitation to creating a successful joint venture marketing campaign is one’s own limited imagination.  If you think outside the bow you be able to create some profit streams that will launch your profits to extreme heights.

by Bill Nieporte,
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Joint Venture

Joint Venture

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