Why You Should Be Using “collaboration Marketing” To Grow Your Business Quickly.


Why You Should Be Using “collaboration Marketing” To Grow Your Business Quickly.

Strategic Alliances
Covers the steps involved in forming strategic alliances in B2B marketing. visit: www.b2bwhiteboard.com

What is Collaboration Marketing?

Collaboration Marketing is an abstract mind-set used to describe a business building process that involves two or more entities (with similar, but non-competing products, services or ideas) that agree to contribute their existing assets (people, time, money, processes and resources) for the synergistic betterment of a newly formed relationship, business, or process.


Ok, here’s a better way to understand “Collaboration Marketing”.

Collaboration Marketing

Collaboration Marketing, (CM) often referred to as a Strategic Alliance (SA), Joint Venture (JV’s), or Corporate Partnering (CP) can be defined as “a mutually beneficial relationship between two or more parties”. Collaboration Marketing can range from being very simplistic, quick, informal one-time events to very formal, long-term projects, relationships, or even the creation of a completely new company or company division. The power and possibilities that you can accomplish from a well-planned “Collaboration Marketing Process” are numerous, exciting, and (can be) quite profitable.

In this article, I’ll focus primarily on giving you some high level examples on the benefits of using an informal Strategic Alliance for getting new clients quickly.

The underlying principle that makes a Strategic Alliance so powerful is that they work on the basis of a “trusting relationship”. Trust among the participating parties, trust between the network of clients, members and any other circle of influence you or a potential Strategic Alliance partner may have. Trust that in most cases has taken you or your future Strategic Alliances partner months and even years to develop, cultivate, and nurture.


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Ok, stay with me while I give a you an example of “the reason why” Strategic Alliances work…

Think about how you make your buying decisions. What’s the first thing you usually do when you need to make a product or service purchase that you’ve not used or consumed before. In most cases you’ll ask your a family member, friend or business associate for a referral. Are you asking for a referral because you don’t know were to find the product or service you’re seeking? Unlikely, the Internet, Yellow Pages, and 411 information services are overflowing with invasive ads for products and services (this is also another reason to use Strategic Alliances, but we’ll talk more about penetrating the “Noise Barrier” in a future Collaboration Marketing article) More then likely, your asking someone you “trust” because they have already gone through the sales experience with a particular vendor and can possibly save you time, money, and frustration based on their experiences.

Let’s take an example of how a start-up company used a Strategic Alliance to generate new clients within one week with little to no marketing and advertising cost.

Simon opened his Web Design Company with a passion for creating websites, logos, and custom graphics for his clients. Simon was a skilled graphic designer, but his sales and marketing skills were based solely on theory and what he learned from a few books he had recently read. Simon wanted to do a promotion offering 25% off his services for new clients. Simon and I had a conversation about this promotion and asked me my advice and thoughts on this type of promotion. His objectives were to find new clients quickly without spending a lot of money on marketing. I told him that he had two primary objections to overcome since his business was new, he currently had only one client and his competition in the Web Design space was fierce and while competing strictly on a discount price point may work, I suggested he use a Strategic Alliance to keep his prices at a competitive market rate to obtain new clients, while creating a “leverage switch” with a complimentary business owner that already had the a trusting relationship with the exact type of clients Simon was looking to provide service to. I suggested Simon call local printers, illustrators, and web programmers in his area. I had him pick local vendors (so he could actually go meet these other business owners, which builds rapport and trust) that work in complimentary, not competitive businesses. Simon contacted a local print shop, introduced himself and offered to provide a “Web Design” division to the print shops existing base of over 300 clients. Within one week, Simon and the owner of the print shop wrote an email letter to his existing clients announcing the new service. Within two weeks Simon gained an immediate influx of client requests with an acquisition cost of zero!

The reason this relationship worked is based on the established trust the printer had with his clients and the trust that Simon built with the printer. By showing him his portfolio, proving to the printer that Simon was capable and skilled, meeting him in person (not necessary, but it’s an added way to build trust and rapport) and offering the printer an added profit stream opportunity to open a new “web division” with minimal to no out of pocket costs. This was clearly a win-win Strategic Alliance. The printer was able to provide a profitable service (that his clients were asking for) and Simon was able to position himself in front of an established “warm market” of prospects.

What Strategic Alliance opportunities could you use to expand your business this quickly?

Copyright (c) 2007 Christian Fea  By: Christian Fea  Article Directory: http://www.articledashboard.com

Christian Fea is a Collaboration Marketing Specialist. He educates business owners on Strategic Alliances, Joint Ventures, and Corporate Partnering Tactics. Specifically, he shows you how to implement, strategize, and align yourself with others that can get you to where you want to be in your online and/or offline business in the shortest amount of time. He can be reached at www.christianfea.com

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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
by: Richard Gibbs
publisher: Kogan Page, published: 2009-03-28
ASIN: 0749454849
EAN: 9780749454845
sales rank: 1477082
price: $31.30 (new), $42.55 (used)

Strategic Alliances and Marketing Partnerships will help readers understand how partnerships function and how they can manage them more effectively and efficiently.  Dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship – whether outsourcing, strategic alliances or co-manufacturing – there are eight distinctive relationship types identified by the authors to help managers optimize their business-to-business partnerships.

With case studies from prominent, global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help readers understand the problems that effect partnering and how to make decisions to improve both the relationship and productivity.


General Joint Venture Errors Mark

Joint Ventures

General Joint Venture Errors Mark

Joint venture marketing has been here for the last few years. Most successful online marketers know that in order to contact your target audience in the quickest way, joint ventures are the most effective. Even though it is possible to concentrate on SEO and PPC, forming a joint venture is really very different. It needs to be started if you want your internet business to move to the next level. In this article, we will talk about three errors that you should not do when beginning your joint venture if you plan to be succssful marketer.

It is always good to see how your email converts because if it does poorly then you can make changes. We recommend that you keep the test mailings as small as possible but can still yield accurate results. Testing happens to be a big part of every marketing campaign, and therefore, it applies to joint venture marketing too.

The second mistake is to select a mailing list that is not related to the product that is being promoted. Using the wrong mailing list will make it much harder for your to get sales. You need to have a balance in everything because your success majorly depends on your mailing list, your offer and then comes everything else. So if you choose a list that doesn’t really go with your offer, it’ll only be a waste of time putting in the effort to set up a joint venture.

Always remember to check your promotion emails with a really good spam checker. Obviously, this is because you do not want your emails trapped in spam filters. This is why it is a necessity to take responsibility of the situation in the beginning. You have to be ready and be determined to get past all spam filters and get your emails delivered to your recipients. A joint venture opportunity is not easy to get and not having the capability to use one because of a bad error is not good at all. You must take precautions to make sure that your emails are delivered.

All in all, this article shows that joint venture marketing is a strategy that will always be around. It is the simplest way to use your partner’s assets to your advantage. If you want to put together the best joint venture, it will require understanding, time and a lot of practicing. But the key to success lies in taking consistent action. So utilize the suggestions that were explained in this article and do not make errors that will cost you a lot as time goes by. Remember that your internet business relies on your being consistent so do not stop this action.


By: Rob Selaney  –  Article Directory: http://www.articledashboard.com

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Strategic Partnerships: An Entrepreneur’s Guide to Joint Ventures and Alliances
by: Robert Wallace
publisher: Kaplan Publishing, published: 2004-09-07
ASIN: 1607140608
EAN: 9781607140603
sales rank: 232081
price: $13.70 (new), $15.99 (used)

Build long-term success though mutually beneficial relationships with larger business entities. An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters. A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur Robert Wallace. In Strategic Partnerships: An Entrepreneur’s Guide to Joint Ventures andAlliances, he outlines a framework business owners can use to conceive, develop, and execute such relationships between themselves and larger organizations. Based on the author’s 20 years of field research, readers will learn how to: * Evaluate the suitability of a potential joint venture partner. * Establish relationship boundaries to define how partnering companies can work together through processes and complications. * Keep relationships fun, exciting, and profitable. * Properly and legally bring joint venture arrangements to a close. Most chapters conclude with a case study of a business illustrating the chapter topic, along with an interview with an executive from a major corporation. The stories and interviews give readers real-life takeaways that they can relate and apply to their own situations, providing them with a specific tool to move forward in their development. Robert Wallace is a longtime entrepreneur sought after for his expertise in engineering, telecommunications, systems development, business development, intrapreneurship, and entrepreneurship. He is the founder and chairman of a minority-owned IT consulting firm, and of a Web portal fostering the development of minority and women entrepreneurs. In 2000, Wallace was selected as the only small business member of the GE Center for Financial Learning Advisory Board.

If you like Joint Ventures you will soon realize that many new launches for example Fb ads free benefit greatly from this style of marketing.You will find new service launches happening all the time such as Fb ads free review, and nearly all of them will benefit from Joint Ventures.

Joint Ventures

Creating Your Own Cartel: How Joint Venture Marketers Provide A Win-Win-Win-Win Situation

Joint Venture

The very best joint ventures provide a Win-Win-Win-Win situation – in other words, everyone can profit.

The customer profts because he/she is given access to a highly valued product or service that can benefit their bottom line with increase success and profits.

The product owner benefits because his/her resource is taken to a larger audience, which will result in higher profits.

The list owner also benefits by being able to provide a his/her list with a high-end product that can benefit the lives of his/her subscribers.

Finally, a deal-maker (somebody who brings together product and list owner) can also profit by getting a cut of the action with little effort.

So, How Do You Create A Successful Joint Venture Marketing Campaign?

You will find several articles addressing this subject at http://www.postmodernmarketing.com  The reason for the focus is that joint venture marketing remains the best possible means for the average Joe (or Jane) to make big money with little or no resources.

Markus Dhein writes: “Joint venture marketing involves being able to help another business while you use the power of that business to mature your own business. It is a simple partnership that can be upgraded to another level because of the advancements of the internet. There are many online marketers that became successful solely on the basis of partnering with other web businesses in their niche. What makes it so appealing is that joint venture marketing is not hard for anyone to do and it can be molded in numerous ways.”

One stragegy is to form a joint venture “cartel” of sorts with several business owners with complimentary but non-competitive business products.  For example, one marketer might have a product that is proven to help website owners created a successful optin list.  Another may have a service that is able to drive high quality traffic to a website through backlinks, Google rankings, and other SEO methodologies.  Still another may be a whiz and creating sales materials (letters, scripts, ads, etc), while another knows how to help people turn a sales script into a compelling video.

With such a comglomerate in place, the opportunities for profit are virtually endless.  This cartel can cross-promote one-anothers services and products.  Or they can create a product (or bundle each of their current product lines) in order to multiply massive profits.

A really creative marketer could start a cartel of his/her own by pulling various products together in a concerted marketing campaign.  This cartel would not require the imput of the individual product owners, as they have already provided the tools (banners, adds, etc.) and commissions to create success.  Thanks to the resources available on an affiliate service like Clickbank, for example, it might be possible to gather affiliate links from business that can work hand-in-hand.  The person forming the so-called “cartel” need simply find a few non-competituve products to market together on his or her list, blog, or ezine campaign.

If you have never joined clickbank, do that now.  It only takes a few minutes to set up a an account and their is no cast involved.  Then go to the marketplace to find a niche product. Your niche might be one of the standard top-sellers (like self-help, weight loss, sex and intmacy), or it might be something else you feel passionate about (like matters of faith and religion).  or you might simply choose to join the largest niche, which is money-making opportunities that help equip others to succeed in any niche.

When you settle on you niche, visit the “marketplace” section of Clickbank and begin looking for products with the following characteristics:

1)  The products should have a high gravity.  This judges their popularity.  It evaluates how many people are making sales each marketing period selling this product.  I suggest that your lowest gravity number be a 10.

2)  The products should have a minimum payout of 50% – but the larger the percentage, the better.

3)  The average profit per purchase should be no less that $20.00 for all sales, upsales, and downsales – but I try to look for products in the $40.00 range.

4)  Look also for a high EPC – which means earning per click.  If your product sells for $100 and you get one sale per 100 clicks, your EPC is $1.00.  Again, the higher the better.

5) Finally, try to find a product that provide residual-profits.  Many of the CB products provide higher end subscription services.  If the people you send to the links “subscribe” you get ongoing money for no extra work.

Now, you will want to plan your campaign.  If you have a list, well-read blog, or are able to publish articles for distribution is ezines, form your cartel of profits by finding non-competitve products.

As I noted earlier, products that might FIT together well include things like list-building, content creation, blog tools and resources, the creation of profit pulling websites, traffic generation, and perhaps something like mobile marketing (the next big thing on the horizon.  You might also want to gather affiliate links for services like autoreponders, market testing, and website hosting.

Then use your creativity to see how these tools fit together and create your marketing plan.

The only limitation to creating a successful joint venture marketing campaign is one’s own limited imagination.  If you think outside the bow you be able to create some profit streams that will launch your profits to extreme heights.

by Bill Nieporte, http://postmodernmarketing.com
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Joint Venture

Joint Venture Marketing Is The Way To Go To Target Your Audience

Joint Venture

Joint venture marketing has been possible for many years now. The majority of the top Internet marketers know for a fact that in order to reach out to your target audience in the fastest possible way, joint ventures are the way to go. Even though you can and should concentrate on things such as SEO and PPC, creating a joint venture is totally different. It must be placed into action if you want your online company to go to the next level. In this article, we will discuss three mistakes that you should avoid when starting up a joint venture if you want it to succeed.

One of the key mistakes that people make in relation to joint ventures is failing to resend emails to subscribers that don’t make purchases. There are plenty of times in which a second mailing can get more valuable traffic than the first mailing. This is because many times subscribers will not pay attention to the first email because they haven’t been exposed to it enough to make a sale. But, the next time that they are exposed to the ad, they are familiar with it and will probably want to make a purchase.


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You will have the best response when there are a lot of options for ordering. Said another way, during a JV deal you want to put as many different ordering options out there as you can.

You can easily accept credit cards using Clickbank and Paypal, and most people will recognize at least Paypal. You never want to do anything that will cause your conversions to decrease, and testing is the best way to prevent that. Do not be afraid to switch to a more robust and better provider if you feel you must do that. There is usually no need for the hassle of a merchant account unless you feel you really prefer to have one.

Do not forget to use a spam checking service when you monitor your email endorsements. This is because you do not want your emails to get trapped in spam traps. This is why it is necessary to deal with this responsibility from the start. You have to be ready in all ways and make sure that your email gets through the spam filters and is received by your subscribers. A joint venture opportunity doesn’t come by easily and not making anything out of it because of such a mistake should be a strict no-no. You need to take every precaution that you can to get your endorsement email delivered.

mistakes can be avoided by learning and using the experience of other people who have gone before you.

It is understandable that your very first joint venture will be a little awkward. Do not be discouraged if you have a hard time finding a good and solid JV partner. You can find a joint venture partner, and then you will find it all much easier going than the first time.

By: Geven Lunkwinz  – Article Directory: http://www.articledashboard.com


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Guerrilla Marketing: Breakthrough Strategies: Triple Your Sales and Quadruple Your Business In 90 Days With Joint Venture Partnerships
by: Jay Conrad Levinson
publisher: Trafford Publishing, published: 2008-09-15
sales rank: 180881

How are you going to double, triple, or quadruple your sales in the next 90 days and expand your business exponentially? The secret is with joint venture partnerships. Whether it sounds daunting or oversimplified, the plain truth is, it works. You can take your business to the next level with the power of joint ventures.

And when you combine joint ventures with the speed of the internet, your business can expand exponentially. Inside Guerrilla Marketing Breakthrough Strategies, you ll discover:

-how to prepare yourself for a successful joint venture

-where to find the best joint venture partners

-what to say to clinch the deal

-where to spend the bulk of your time to ensure rapid success

-how to turn one-time joint venture deals into long term strategic alliances

and much, much more!

Joint Venture

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Social Network Marketing Offers 5 Compelling Advantages

Social Networking in Plain English
A short explanation of social networking websites and why they are popular.

This video comes in an unbranded ”presentation quality” version that can be licensed for use in the workplace.

Social Network Marketing Offers 5 Compelling Advantages

Social network marketing seems to be one of the best online marketing strategies in use today. Tapping into the social networking community for business purposes is proving to be very popular while producing results that justifies the popularity! Here is a look at 5 compelling benefits you can expect to experience when using this particular online marketing strategy to promote your business.


The only expense you incur is the investment of your time and efforts when working any social networking community for business purposes. It is wise to be mindful of the fact that this particular online marketing strategy does require your time and does not offer any shortcuts!

Easy to Use

The internet has done an exceptional job at simplifying access and navigation for anybody who may have formally been intimidated by going online. Social sites have merely mimicked this simplification making the access and use of their these sites as easy as riding a bike!


The viral potential along with the business contacts you can make push this strategy over the top in terms of its effectiveness. These 2 reasons alone are why some consider using social sites as one of the best online marketing strategies available today!

Growing in Popularity

Online social communities are not trends but more a shift in the way people have elected to spend their time online. The internet is comprised of a global audience made up of human beings who have the need to connect with others. Sharing interests, thoughts, opinions and ideas are a part of human nature and is something that is not likely to fall out of favor! With that being said it would appear that this particular strategy will also only grow in popularity as well!

Great Way to Build a List

By simply referring people you have already befriended on any social site to your website, blog or even a squeeze page it is fairly easy to build a list. In fact you can even simply circulate a business link that will be seen by many leading to a significant flow of traffic to any site you designate.

Social network marketing offers you exposure to a wide spectrum of people with varying tastes and interests. Because these sites are easy to use and also easy on the budget they are considered one of the best online marketing strategies available today! As discussed above there are also some other very compelling reasons as to why tapping into the social networking community makes good business sense. It would seem to be a lot easier to go to where the people already congregate as opposed to investing the effort in trying to attract them. Since these communities are only growing in popularity it is understandable as to why this particular online marketing strategy is both effective and popular!

By: T. J. Philpott

Article Directory: http://www.articledashboard.com

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Social Media Marketing: An Hour a Day

by: Dave Evans publisher: Sybex, published: 2008-10-13 ASIN: 0470344024 EAN: 9780470344026 sales rank: 56908 price: $7.70 (new), $4.23 (used)
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.


TJ Philpott is an author and Internet entrepreneur based out of North Carolina. To learn more about social network marketing and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit:affiliatequickstart.com/


5 Methods To Make Money Writing Articles Online

5 Methods To Make Money Writing Articles Online

Thanks to the Internet, it is quite easy to make money writing articles online. Google is now demanding for fresh and unique content that is also relevant to certain topics and websites. No longer can webmasters blast the same duplicate content across the Internet and hope to get traffic to their own websites. Because of this, the demand for unique content is very high. Writers can now make money online writing articles without any experience or skills. Here are 5 simple steps to instantly make money as an online writer:
Method 1: Write For Online Magazines

Most of the most prestigous magazines in the world have now went digital; since most people get their information online. This is a great opportunity for those looking to make money writing. There are online magazines for almost any topic such as; fashion, science, technology and much more.

Since these magazines often have paid subscribers, they often pay more for articles. One nicely written article can go for $200-$500, depending on how popular and profitable the magazine is. To land these type of writing jobs is much harder, but worth the effort. Most writers will have to send in a query or a writing sample of a particular topic in order to be considered. Each magazine has their own requirements or instructions, so it is important that writers read them carefully before sending writing samples. Before long, writers will be able to make money writing; just as long as they research Internet magazines that has topics they are interested in.

Method 2: Writing For Webmasters and Internet Marketers

This method does not take as much work as it would for writing for magazines because the demand for such content is very high. People with websites that sell products and services rely on traffic from the search engines in order to make sales.
The positive side to writing for Internet marketers is that it is easy to find writing jobs in this field to make money writing. The negative side is that competition is high and the pay is very little. It can be hard to market your writing services to webmasters for $10/per article when there are hundreds of writers who are willing to write for $2/per article. The best way to find clients is to use forums and search engine optimization.

Method 3: Essays and Research Papers

Research papers and college essays will always be in demand. With the popularity of having a college education, there will always be clients. Writing essay papers requires a lot of research, which means you can charge more for writing projects. Some writers have a hard time doing this for a living because they see it as unethical. Despite this, most research writers can make up to $500 for one essay. To make money writing essays depends on the writer’s knack for researching various topics and writing in different format styles.

Method 4: Electronic Books (E-books)

People search the web all day long looking for information. Selling e-books is a good way to earn a decent living from home, and it is also less stressful because you don’t have to keep writing articles with different topics (which can be tedious).

Information products can be sold as much as $97. Some writers sell their e-books for $200 (if it comes with bonus material such as extra e-books, videos, lesson plans, etc). The key to make money writing with e-books is to find topics that are popular with consumers. Browsing the ‘question-and-answer’ websites is a good idea to come up with topics for e-books.

There are multiple ways you can make money online writing articles. The key is to be persistent and to never give up when it comes to looking for clients. Selling articles online and marketing your own writing services gives you the chance to set your own prices. There are a ton fo writers who are making a six figure income writing articles. The key is to be creative when it comes to marketing your services.

By: ilovetogossip

Article Directory: http://www.articledashboard.com

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