The Only Visitor That Counts Is A Repeat Visitor

“Get 5000 Visitors In The Next 30 Days–>Guaranteed!”

You’ve seen headlines like this one. Perhaps you’ve even purchase the HIT GENERATION service in the hope that it might sky-rocket your online business success.

These days–>with the sophisticated tracking software used by many hit generation businesses, it is possible for people to actually deliver on their promise and produce traffic at you site. In fact, they can even produce TARGETTED traffic–>people interested in the kind of offers you make on your site.


Seriously, does that increased traffic really make a difference. Sadly, for most sites, the answer it NO!

Why not? Well, let’s begin by stating that the problem is not with the hit generation company. They are doing exactly what they promise to do–>bring traffic to your site.

The problem is you, or rather with your site. It is not doing what it is suppose to do! There are two potential problems. Your site may not be keeping the visitors long enough for them to place an order. Or your site is not offering your visitors a reason to BOOKMARK and return to your site.

This article is written with the following assumption: The Only Visitor That Counts Is A Repeat Visitor!

An old advertising proverb declares: “Six times and they’re sold!” Here’s the theory: “To make a sale you need to get your marketing presentation in front of a prospect at least six times.”

So here’s the question: How can you create a site that will motivate people to keep coming back and become a REPEAT VISITOR?

That is more simple than it sounds! Here’s the answer in a nutshell: Offer people a reason to come back and they will!

So what do people want? Here is a brief list of things that PEOPLE WANT in life. If your site includes fresh and interactive content that addresses these WANTS, then they will keep coming back to your site.

And the best way to offer fresh, interactive, and engaging information is via email newsletters (ezines) and blog sites.

What are people looking to discover

People want to know how to make money and market effectively (

People want to find high values products andn services they can sell (

People want to lose weight, look better, and feel better. (

People want to have a happier home life, better friends, the ability to help others, more knowledge, and a successful life. (

People want to know that life is not a vain exercise in futility.  They want to know there is a God, that God is a personal being, and that God cares. (

You get the point, don’t you?

So–how do you begin to address these WANTS on your site in order to attract REPEAT VISITORS. Here are a few ideas:


The POSTMODERN spin on that adage is that the internet provides you the means to get your message in front of people those six times in ways far less expensive and more engaging that the “old world” print and mail tools.

Did you notice the URLS with each of the topics above?  These are each blogs that I edit to help share information on a regular basis with the public.  These blogs are interactive and informative.


creating a presence on Facebook, Twitter, Linked-In, Google, and other interactive social media sites can create the kind of interaction and trust that will keep people visiting your site often..


A discussion board can be a tremendous draw for repeat visitors. They can provide your visitors with an opportunity to make comments, offer advice, and/or ask questions. The benefits are numerous. A sense of community will develop around your site. Friendships will form. People will learn from one another. They will discover ways to help others.

All this will add up to ongoing repeat visitors–>which will greatly increase your business success.


People want to get more money and more stuff. Greed may or may not be good, depending on how you define it. One thing you can’t deny is that it is a real motivation.

So find a way to feed that motivation in a postive manner. Host a contest on your site. There are several different businesses that you can join that will permit you to host THEIR sweepstakes contest. People will keep coming back to your site for a chance to win–>and their return visits make it more likely that you will win their business.


This is foundational to everything else listed above.  It’s been said and hinted at – but it must be said again.  Make the content on your site valuable.

A recent survey from a major search engine asked how people used the Internet. The overwhelming response was that people used it for research–to get more information about a topic of interest.

Now asked yourselves two questions!

–>What is the niche of your web site?
–>How can you educate people about that subject?

Consider the article you are reading now.  Isn’t this more useful than hundreds of banners, buttons, and flashing links?

This is the kind of information that aims to help folks experience more business building success.  What is your niche…and is your site is scratching it?

Please remember that the key to you success is not to get them to come to you site–but to come back. If they don’t come back you won’t make the sale!


***You are invited to share this article freely on your blog or Ezine, provided you included the following tag line.


Dr. Bill Nieporte is an active blogger in matters related to personal/professional development ( health and wellness ( marketing in a new day ( His primary blog revolves around his primary calling as a pastor (  You’ll find the tools Nieporte uses online at

If you are interested in creating a low-cost, highly effective web presence for you business, church, or non-profit, please visit

Disclosure Statement

We only recommend products and information that we own or have otherwise personally checked out ourselves . For doing so we may receive compensation. The information on this website is opinion, based on personal research and experience. It is not intended to treat or cure any mental, emotional, or physical conditions. Results are unique. Your results will vary. Always consult a qualified health care provider before making any changes to your health care regiment.



Related terms: V the TV Series, A Christmas Visitor, Alien Visitors, Visitor Log, Visitor Movie, Visitors Bureau, Visitor Pattern, Visitor Management